For educators & parents
Your kid keeps shouting "67." Here’s the 2-minute version.
You saw the gesture, heard the chant, or got a video forwarded. This page covers what 67 is, why kids love it, and what (if anything) to do about it.
What it is
67 in two minutes
In late 2024, Philadelphia drill rapper Skrilla released a track called Doot Doot (67), shouting out 67th Street. Basketball TikTok grabbed the sound. In March 2025, 17-year-old basketball player TK Kinney rated his coffee a deadpan "six... seven" and turned the number into a rating system. That same month, 12-year-old Maverick Trevillian screamed "6-7!" at an AAU game with both arms raised, and the internet went wild. By mid-2025, the hand sign was in school hallways and group chats on every continent.
By 2026 it was into a third wave: a Russian club track (67 Six Seven by Gazan) and a Brazilian math-class joke ("20+20+20+7") brought new audiences. K-pop joined in this spring.
The important thing: 67 is intentionally harmless and playful. It’s two numbers, a hand sign, and a shared joke people started repeating online. The fun comes from recognition and participation, not exclusion or aggression. There is no gang connection, no coded meaning, no hidden ideology.
The two originals
The moments that made it real
TK Kinney's original Starbucks drink rating on TikTok (March 2025). The deadpan "six… seven" that turned 67 into a rating system.
Maverick at the AAU game (March 2025), the moment the hand sign went global.
Russian artist Gazan, "67 (Six Seven)" (Feb 2026). Phonetic English in Russian script. Tens of millions of plays.
Laurinha Costa, "Six Seven" official clip with DJ Cabello & DJ Tchouzen. The Brazilian "20+20+20+7" track that re-launched 67 in April 2026.
Role models
The faces behind the number
TK Kinney is an 18-year-old point guard from Newport, Kentucky (he was 17 when the coffee clip was filmed). Signed with the University of Kansas. The nine seconds of deadpan coffee rating are a footnote in a story that’s really about discipline: gym, school, gym, repeat. His work ethic is the kind that quietly inspires every kid watching from the stands.
Maverick Trevillian tends to put parents at ease right away. He’s 13 now (he was 12 when the famous clip was filmed). Still has homework and chores. His family kept him grounded through the whole rocket ride. He went viral overnight and stayed exactly the same kid. Same smile, same energy, same manners.
Why kids love it
The psychology of a perfect meme
Six things happen at once when a kid throws the 67 sign. Any one of them explains why it travels so fast.
Zero barrier to entry
One number, one gesture. No audition, no context needed. Anyone can join in immediately.
Instant belonging
Two people exchange the sign and they’re immediately in on the same joke. That recognition creates connection faster than almost any other social signal.
Absurdity is the point
Rating your homework 6-7. Rating the school lunch 6-7. The more random the context, the funnier it gets. Repetition compounds the joke rather than diluting it.
Safe participation
The script is fixed: a number and a gesture. No risk of getting it wrong, no need to be clever. For shy or anxious kids, that predictability is genuinely valuable.
No language required
A hand sign works in any country. That’s why 67 traveled from Philadelphia to Brazil to Russia to K-pop without losing anything in translation.
A shortcut to new friends
A child who spots someone in 67 gear already knows they’re in on it. A nod or the sign is enough to start a conversation. For reserved kids, that’s a guaranteed-safe approach.
The school question
Should schools ban 67?
Some schools are debating whether to prohibit the gesture at official functions. The concern makes sense: classes can get goofy when someone mentions page 67, and assemblies can briefly turn into chants.
Banning it is the most reliable way to make it bigger. Every banned thing from fidget spinners to gum to phones went through the same arc. Tell a group of kids that a number is off-limits and you’ve handed them the most irresistible possible joke.
The move that almost always works: get in on it. Acknowledge it, smile, toss the sign back. The first teacher who deadpans "that’s a 6-7" about a homework excuse becomes an instant legend. The Perfect State song Page 67 is built around exactly that moment: the teacher who was supposed to be annoyed fights the smile, loses, and gains the room.
67 doesn’t differentiate by age, status, language, or income. A custodian, a principal, a fourth-grader, and a grandparent can all throw the sign and it means the same thing. Choosing to share the joke instead of policing it is the kind of move kids remember twenty years later.
Where it started
Who's Skrilla?
Most kids throwing the 67 hand sign have never heard of Skrilla. He's a Philly drill rapper from Kensington whose 2024 track Doot Doot (67) started the whole thing, but the meme traveled so far from the original song that for most kids the connection is basically trivia. If a kid ever asks "where did 67 actually come from?" though, this is the answer. We tell that story in our song How It Started.
If a curious kid does go looking for the original: Skrilla's music is Philly drill, vivid and honest about life in Kensington. It's worth knowing before pointing younger kids his way, since it's squarely older-teen territory. His Instagram is here.
The 67 meme itself is all ages. The original music is its own thing, separate from the hand sign and the chant.
What you can do
If you’d like to actually engage
Ask your kid or your class to teach you the gesture. Watch their faces when you do it correctly. That moment, an adult joining the joke without condescension, is worth more than fifty lectures about social media.
Watch the original clips together. Skrilla’s track, TK’s coffee, Maverick’s AAU scream. They’re all on our origin page (link below). Twenty minutes and you’ve seen the whole arc.
If you want music for the car or at dinner: our debut album 67 is eight tracks, about twenty minutes. Page 67 is the classroom anthem. 67 Kid opens it. 67 in Heaven is the one that tends to surprise adults. Everything’s on Spotify, YouTube Music, and Amazon Music.
Common questions
Questions parents and educators ask
Is 67 gang-related?
No. The number comes from 67th Street in Philadelphia, a drill rapper’s block shout-out on a track. It spread because of basketball TikTok, a deadpan coffee rating, and a kid going wild at an AAU game. There is no gang connection, no coded meaning, no hidden ideology. It’s a number.
Is 67 making kids less focused or dumbing them down?
The research on shared cultural moments is consistent: memes don’t measurably affect cognitive development. The concern is understandable because 67 content lives primarily on phones, and screen time in general is a legitimate concern. But the content itself, a number, a hand sign, a joke about page numbers, asks nothing cognitively demanding.
Should we ban 67 at school?
Almost certainly not. Banning internet memes at school has a near-perfect track record of making them bigger. The smarter move is to not treat it as a big deal, let it run its natural course, and maybe smile when it comes up. It will pass. Banning it resets the clock.
What if 67 is disrupting class?
The disruption window is usually short, and most of it happens because 67 now appears in textbook page numbers, math problems, and lesson slides, and kids can’t help noticing. The fastest way to shorten the window is to not escalate. Teachers who acknowledge it briefly and move on report faster return to normalcy than those who treat it as a discipline issue.
Is 67 age-appropriate?
The meme itself, the hand sign, the number, the rating scale, is all ages. There’s nothing in the gesture or the chant that’s unsuitable for any age group. Our album 67 by Perfect State was made to be all-ages: no explicit lyrics, no mature themes. The one area worth knowing about is the original Skrilla track that started the whole thing: it’s Philly drill music and carries the content warnings you’d expect from that genre (language, references to street life). Most kids who use the 67 meme have never heard it. But if a curious older teen goes looking for the origin, it’s worth knowing it’s there.
Want the full origin story?
We wrote a longer page covering the complete timeline, the artists, the third wave, and the brief conspiracy theories that tried to make 67 mean something it doesn’t.
Read the full 67 origin story →