Origin
How 67 Took Over the World
(And Got Its Own Album)
The Spark
Where It Actually Started
Late 2024. Southwest Philly. A drill rapper called Skrilla (real name Jemille Edwards) records a track called Doot Doot (67). Partway through, he shouts out "67" — his block, 67th Street. That's it. No deeper meaning, no master plan. Just a guy repping where he's from.
The song lands on TikTok and people immediately start putting it over basketball highlights. Turns out LaMelo Ball is 6'7", which is honestly just perfect timing. Within weeks it's on every dunk compilation, every crossover edit, every hype reel you can think of. Nobody asked permission, nobody coordinated it. People just heard it and thought "yeah, this goes hard" and ran with it.
Plot Twists
TK's Coffee and the Kid Who Lost His Mind
Here's where it gets really fun. Taylen "TK" Kinney is a 17-year-old basketball player with Overtime Elite. Someone asks him to rate his coffee. He looks at it, pauses, does this little hand wave, and goes "six... seven." Completely straight-faced. And that was it — suddenly 67 wasn't just a song, it was a rating system. Your haircut? 67. That sunset? 67. Your mom's cooking? Probably a 67 (sorry Mom). It became this beautiful universal scale where everything is kind of great and kind of whatever at the same time.
And then Maverick Trevillian happened. This kid is at an AAU basketball game in March 2025. A camera points at him. And he just absolutely goes off. Arms everywhere, screaming "67!" like his life depends on it. The video does millions of views overnight and suddenly every kid in America is doing their own version. Teachers started banning it in class, which obviously only made it bigger. Maverick went from a regular kid at a basketball game to a genuine internet legend in about 12 hours. The whole thing was so pure — he was just genuinely that excited, and it was contagious.
Conspiracy Corner
"But What Does 67 Really Mean?"
OK so this part is kind of hilarious. Because 67 doesn't have some deep official meaning, the internet decided to invent about fifty of them. People started saying it was a police code for a dead body. Others said it was gang-related. There were actual YouTube videos called things like "The Satanic Truth Behind 67" which... come on. Linguists wrote threads about it. Conspiracy TikTok had a field day.
Skrilla's take on all of it was basically: "It's my block." And honestly that's kind of the best part. 67 means whatever you want it to mean. It's a street in Philly, a rating scale, a hand sign, a vibe, a way to connect with a stranger across the room. The fact that it doesn't have one locked-in meaning is exactly why it works. You're not joining a club or following rules. You just get it or you don't, and most people get it.
Spread
How a Number Took Over the Actual Planet
There was no marketing team behind this. No brand deal. The TikTok algorithm just did its thing and suddenly 67 was everywhere. The #67Meme hashtag crossed a billion views. People were making edits in every language — Portuguese, Japanese, Arabic, you name it. It showed up in group chats, on T-shirts, scribbled on school desks. By mid-2025 it was genuinely one of those things where you could flash the hand sign at a stranger in another country and they'd know exactly what you meant.
Schools tried to ban it, which is honestly the most reliable way to make something even more popular with teenagers. Brands started sneaking it into ads. Rappers referenced it in tracks. What started as one guy shouting out his street became this weird, wonderful, completely organic global thing. Philly drill went worldwide and nobody saw it coming, least of all Skrilla.
Key Players
The People Behind the Number
Skrilla — The one who started it all. He shouted out his block on a drill track and accidentally gave the world a new language. He's been headlining shows and honestly seems just as surprised as anyone that this is his life now.
TK Kinney — Gave 67 its second life by turning it into a rating. There's something about the way he delivered it — totally calm, totally deadpan — that just worked. Now everything in the world is rated on a scale of 67.
Maverick Trevillian — The 67 Kid. His freakout video is one of those clips that makes you smile no matter how many times you watch it. He brought a level of joy to the whole thing that made it impossible not to love. Took 67 from internet trend to something your little cousin and your grandma both know about.
Timeline
How It All Happened
December 2024 — Skrilla drops Doot Doot (67). Just another drill track. Or so everyone thought.
Early 2025 — Basketball TikTok gets hold of it. LaMelo Ball edits take over. The sound spreads fast.
March 2025 — TK rates his coffee a "six... seven" and suddenly everything is 67.
March 2025 — Maverick loses his mind at an AAU game. The video goes everywhere. Kids start getting sent to the principal's office for it.
Mid 2025 — Over a billion views. Conspiracy theories. School bans. Peak chaos in the best way.
Late 2025 — 67 settles into everyday language. It's not just a trend anymore, it's just... a thing people do.
March 2026 — Perfect State releases our debut album 67. Eight tracks across every genre we could think of. The movement gets a soundtrack.
The Point
Why We Made a Whole Album About This
Here's what gets us about 67. Nobody planned it. Nobody was in charge. There was no committee, no focus group, no brand strategy. A rapper shouted out his block, a basketball player rated his coffee, a kid at a game went absolutely nuts, and somehow all of that turned into something that connected people across the entire world. That doesn't happen very often.
We wanted to capture that feeling — the randomness, the joy, the fact that it's kind of meaningless and kind of the most meaningful thing at the same time. So we wrote eight tracks about it. Different genres, different moods, but all of it comes back to that same energy. The album is called 67 because what else would we call it.
67 belongs to everyone who made it what it is. We just gave it a beat. Keep throwing it up.